On November 25, 2017, Queens District RCMP in partnership with members of MADD Canada Central PEI Chapter conducted an information checkpoint in Cornwall PE. This year marks the 30th anniversary for MADD Canada's iconic Red Ribbon Campaign.
This successful campaign has been raising awareness about the risks and consequences of impaired driving since it's inception in 1987. Through education and awareness, great strides have been made to reduce instances of impaired driving although it continues to be a serious problem on Canada's roadways.
The Project Red Ribbon campaign focuses on urging Canadians to drive sober during the busy holiday season when socializing and celebrations are plentiful.
The red ribbon is a small but powerful symbol of the wearers' commitment to sober driving. From November 1st , 2017 to January 8, 2018, MADD Canada Chapters and Community Leaders will distribute millions of ribbons to Canadians to wear and display as a reminder to:
Never drive impaired or ride with an impaired driver.
Plan ahead if you're going to be drinking or using drugs. Call a cab, arrange a designated driver, take public transit or stay the night.
Call 9-1-1 if you see a driver you suspect is impaired. For information on the signs of an impaired driver and what to do, visit MADD Canada's Campaign 9-1-1 page.
To learn more about the campaign, visit madd.ca
The RCMP reminds everyone of our shared responsibility to keep impaired drivers off our Island roads. In working together we can all make a difference and make our roads safe.